toronto, canada
I founded Olunix and built Vantage, a positioning tool for founders. I also run the Deal Partner program at Boardy, where I help founders meet the right people.
creator · 2026
A positioning workspace for founders. It turns the three hard questions (who is this for, why does it matter, what do we say) into something you can actually work through, instead of another blank doc.
I designed and built it. Launched March 2026, out of the positioning work we kept doing by hand at Olunix.
founder · since 2024
Positioning, content and growth for AI startups. It started as GrowByte Media, working with dealerships and dental offices, before we found our focus in early stage AI companies.
Selected work: the GrowByte to Olunix rebrand, a 20+ video a month content engine for Xpomo, and a Google Ads lead program for Wize Consulting.
deal partner program manager · 2026
Boardy is an AI that makes warm introductions. I run the Deal Partner program: onboarding, relationships and activation across a community of 1,200+ partners.
Joined as a Deal Partner in January 2026, took over the program in May.
Also: Ovix, an AI coding agent · Habits Together, a shared habit tracker · the free Positioning Grader
Apr 10, 2026 · faith & ambition
There's a version of ambition that skips over what's already in front of you. What I've learned about looking at the life you actually have before reaching for the next thing.
7 min read
Mar 26, 2026 · marketing
7 min
Mar 16, 2026 · building
9 min
Born in Egypt, moved to Canada at eight, based in Toronto. I studied Automotive Engineering Technology at McMaster, which is where I learned to think in systems. Marketing is where I learned to think about the people inside them.
Outside of work I serve as a ministry intern at Hope Bible Church in Oakville.
more about me →Email is the fastest way to reach me.
Intros, collaborations, or a positioning question you're stuck on. I read everything.