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AboutWorkAuthorityOperating ModelWritingNewsletterContact

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Mina Mankarious is the Founder & CEO of Olunix, helping AI startups with positioning, growth systems, and founder-led marketing from Toronto.

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Founder Dossier / Strategic Operator

mina
mankarious

Founder & CEO, Olunix

Helping AI startups turn technical products into clear market narratives, founder-led demand, and operating systems that compound.

LinkedInOlunix logoOlunix

Olunix

Current Firm

Systems + Story

Primary Lens

Seed to Growth

Client Stage

Mina Mankarious

Command Snapshot

Engineering-trained operator translating technical depth into positioning clarity and market traction for AI startups.

RoleFounder / CEO

CoverageNorth America & Europe

LocationToronto, Canada

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Authority

Engineering precision, market command.

I'm the Founder and CEO of Olunix, where I help AI startups create traction through strategic clarity and disciplined execution.

My operating style blends technical systems thinking with narrative design, shaped by real-world execution at Toyota, founder work at Olunix, and ecosystem collaboration through Boardy.

Toronto, Canada

Read full background
  • Olunix logo

    Founder & CEO

    Olunix

    Marketing and consulting for AI startups with an execution-first operating model.

    Sep 2024 - Present
  • Boardy logo

    Deal Partner

    Boardy

    Building high-leverage founder connections and business development pathways.

    Jan 2026 - Present
  • Hope Bible Church logo

    Ministry Intern

    Hope Bible Church Oakville

    Actively serving in the church and discerning a call to ministry.

    Sep 2025 - Present
  • Toyota logo

    Customer Service Attendant

    Milton Toyota

    Two years in high-volume frontline operations, customer communication, and consistency.

    Aug 2022 - Aug 2024

Writing

Public notes on AI startup growth, positioning, and execution.

View all articles
AIStartupsStrategyMarketing

How to Position Your AI Startup When Everything Sounds the Same

There are 70,000 AI startups globally, and most of them describe what they do in nearly identical language. Positioning isn’t a marketing exercise — it’s the strategic decision that determines whether your company lives or dies.

Feb 25, 202611 min read
AIStartupsMarketingStrategy

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

90% of AI startups will fail — and it won’t be because of the technology. In a world where anyone can build anything, the only moat left is making people care. And almost nobody knows how.

Feb 23, 202612 min read
MarketingConsultingBusiness

What Nobody Tells You Before You Hire a Marketing Consultant

A founder spent $40K on marketing consulting and had nothing to show for it. Here’s why the industry rewards diagnosis over delivery — and what to look for instead.

Feb 23, 20267 min read
Explore all writing

Selected Work

Engine Cooling Fan Controller

Embedded Systems / CAN Bus / Simulator

Built and tested as a physical HCS12 controller, then transformed into an interactive web simulator featuring CAN communication, PWM motor control, ADC sensing, and safety override logic.

72.0C
Mode: AUTO / 50%50% PWMADC: 6143.00V

Fan Speed

2,850RPM

Cooling Active

Open Full Simulator
Open Full Simulator
Habits Together logo

Product Collaborator

Habits Together

Collaborative habit-tracking app work focused on accountability loops and consistent team execution.

Summer 2024

Education

McMaster University crest

McMaster University

Automotive Engineering Technology

Degree focus in automotive systems, controls, and practical engineering execution.

Degree

Visit university

Operating Model

Structured strategy for technical founders who need commercial traction.

If you're building a technical product and need stronger market movement, I work directly at the strategy and execution layer.

01

Positioning & Messaging

Clarify category, ICP, and value narrative so buyers understand your advantage quickly.

02

Founder-Led Growth

Build a trust engine around founder voice, strategic content, and high-signal relationships.

03

Marketing Systems

Design execution cadence, ownership, and channel priorities tied to pipeline outcomes.

Best fit: early-stage to growth-stage AI startups and founder teams that value disciplined execution.

Start a conversation

Contact

Founder Collaboration

Looking for a strategic growth partner for your AI startup?

Share context on your company, stage, and what you need solved. I focus on clarity, leverage, and execution quality.

mina@olunix.com