Essays on AI startup growth, marketing strategy, and entrepreneurship by Mina Mankarious.
There are 70,000 AI startups globally, and most of them describe what they do in nearly identical language. Positioning isn’t a marketing exercise — it’s the strategic decision that determines whether your company lives or dies.
90% of AI startups will fail — and it won’t be because of the technology. In a world where anyone can build anything, the only moat left is making people care. And almost nobody knows how.
A founder spent $40K on marketing consulting and had nothing to show for it. Here’s why the industry rewards diagnosis over delivery — and what to look for instead.
Every startup founder asks this question. The answer isn’t either/or — it’s about sequencing. Here’s a stage-by-stage breakdown of which channel makes sense and when.
Before I knew what SEO or CTR meant, I was optimizing Minecraft thumbnails on my parents’ computer. Here’s what a zero-subscriber YouTube channel taught me about marketing.
There’s a disconnect between quality content and the stuff that actually goes viral. Is it the algorithm? The platforms? Or something deeper that we’re all complicit in?
I’ve never cold-called a prospect, never sent a pushy follow-up, never promised the moon to close a deal. Here’s why — and what happens when you let the work do the talking instead.
From doing nothing with my life during COVID to obsessively building my first company. This one's for the person who thinks they can't do hard things.
The AI space is crowded, noisy, and full of companies saying the same thing. Here's how the startups that actually win are approaching marketing differently.
The real lessons from early client work that no business school teaches you. From pricing mistakes to learning when to say no.
74% of startups fail due to premature scaling. Here's what that actually means for your marketing budget and how to spend smarter, not more.
From Egypt to Canada, from engineering to marketing, and everything in between. The story of how a young man's curiosity, hustle, and refusal to cut corners led to building Olunix.
What it's actually like to start a company while finishing your final year at McMaster. The resources, the challenges, and the things nobody warns you about.
Agency, consultant, or in-house? The answer depends on your stage, your budget, and what problem you're actually trying to solve.
How studying Automotive Engineering at McMaster shaped the way I think about marketing, and why the best marketers think more like engineers than creatives.
The real story behind our rebrand: why we did it, what we learned, and the practical steps of changing your company's identity without losing what matters.